It isn’t a complete skincare routine until sunscreen is applied. Would definitely buy again!” – MenMake1125 “This stuff right here.is AMAZING! It makes your skin feel so seamless and poreless, but doesn't dry you out. Users also note that it hydrates and moisturises the skin after cleansing their skin. The toner has turned many people into toner advocates as it gently removes impurities off the skin without causing sebum production. This is thanks to its formulation with hydrating and moisturising ingredients namely Glycerin, Dimethicone, and Sodium Hyaluronate. On top of that, it protects the skin barrier from losing moisture which allows the skin to appear plump and healthy. It removes impurities and reconditions the skin by using special mild purifiers. This toner also has dual action whereby it cleans and balances the skin. Once this occurs, the skin will secrete more sebum as a self-protective mechanism to prevent drying and cracking of the skin. Not only are they gentle for the skin, but they also do not cause excess secretion of oil which makes it suitable for those with combination and oily skin types.Īlcohol-free toners are great as it doesn’t remove natural oils from the skin. When it comes to toners, alcohol-free options are the way to go. That’s a potent formula for success.What do we do after adequate cleansing of the skin? That’s right, we return the skin’s pH to skin-friendly levels with a good toner. Yet through all the changes and innovations, the philosophy upheld by Graham Wulff remains just as relevant as ever: Help women look and feel beautiful. Today, Olay is one of the most recognizable brands in the world. The formula had evolved over the years, and the original name no longer fit with what women have come to expect from Olay-a light, greaseless formula that absorbs quickly into the skin. In 2000, Procter & Gamble decided to shorten the brand name to Olay. In 1985, Procter & Gamble bought Richardson-Vicks and gained the Olay brand. Eventually, Olay was sold to Richardson Merrill, which later became Richardson-Vicks. Needless to say, the Olay business flourished. Within five years, Olay was enjoying phenomenal success in South Africa, and in 1959 expanded into England, the United States, the Netherlands, Canada and Germany. Account executive Jack Lowe quickly became Graham’s lifelong friend and business partner, and the two soon created a company to produce and market Oil of Olay. With his formula complete and the first batch mixed by hand, Graham enlisted the help of an advertising agency that he found in the Yellow Pages. At last, the legendary Oil of Olay Beauty Fluid was born. Together, Graham and Dinah fine-tuned everything from absorption and texture to the delicate pink shade and instantly recognizable fragrance. Graham wanted to create a new beauty product for her-one that could not only moisturise her skin, but also leave her feeling beautiful and feminine. They left her skin looking greasy, and they certainly didn’t fit with her feminine sensibility. In the 1950s, chemist Graham Wulff saw his wife Dinah’s frustration with the thick, waxy beauty creams that came in shoe-polish tins. Olay is a product truly born from love, as it was created by a man as a gift for his wife.
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